Talking with Giulio Cappellini and Francesca Serrazanetti, on the occasion of the book “Metodo Cappellini. Il sogno declinato” published by Mondadori Electa. Cristina Morozzi, Istituto Marangoni Design Director, will introduce the authors,
on Wednesday October 5th 2016, Galleria Carla Sozzani, at 18.30pm.
Almost a “zibaldone”, this book is a mélange of personal memories, extraordinary encounters, designer objects and creative ideas, between fantasy and reality. It is sorted into a list of words in alphabetical order, keywords that can be read in any sequence, not necessarily chronological or themed, to find one's own way of accessing the secrets of the Cappellini “method”. A method built on form and at the same time on freedom, on the consistency of an idea and the contradictions of creativity.
The story made up of words is accompanied by that of images: objects and portraits that have marked and guided the creation of so many small dreams, which have taken their place, in people’s homes, in museum collections and, above all, in the history of design.
Giulio Cappellini is an Architect and founder of the Cappellini brand. Key figure and emblematic in the world of the design, talent scout for designers like Jasper Morrison, Marc Newson, Marcel Wanders, the brothers Bouroullec and Nendo. Art director of Ceramica Flaminia, Oikos and Tod's adviser for special projects, organizer of " Temporary Museum for Design" in Superstudiopiù in Milan. Art Director of the Design School at the Marangoni Institute, and a visiting professor in international faculties of architecture and design.
Francesca Serrazanetti Architect and PhD in Architecture, from 2011 she conducts research at the Politecnico di Milano. She is particularly concerned with the issues related to the creative process in design disciplines and the relationship between architecture and performing arts. She directs the books Inspiration and Process of the Architecture series, published by Moleskine. Founder and editor of the magazine Stratagemmi. Prospettive teatrali.